Yoopies eCommerce Website Redesign

FindABabysitter.com was a UK childcare marketplace. Growth on the books was not finishing as bookings. Parents and sitters needed two sides of the same product, not one signup that tried to be both.

Parcero designed the research and the wires. The improved product later sat inside the Yoopies acquisition.

Objective

• Make finding, shortlisting and booking childcare finishable.

• Put the paywall on reply, not on the first search.

Scope

• UX Design

• Information Architecture

• Ecommerce Website Redesign

Approach

• Research and four personas covering parents and carers.

• IA that splits Find a Childcarer from Find a Job.

• Plans on the reply.

• Desktop and mobile wires.

Modern Tech Stack

• proto.io

• Sketch

• Axure

Impact

• Both sides of the marketplace share one structure.

• Search stays open. Reply is the paid moment.

• The product later moved with the Yoopies acquisition.