DAX Launch Fintech UX and UI Design

DAX Launch is SaaS for standing up a cryptocurrency exchange without a development team. An owner needs admin. A trader needs a white-label desk that does not look like a setup wizard.

Parcero designed the UX and UI for both sides.

Objective

• Let a first-time owner survive week one.

• Give traders a book that looks like broker software, not a setup wizard.

Scope

• UX Design

• UI Design

• SaaS Design

Approach

• Personas and journeys for owners and brokers.

• Admin IA: dashboard, assets, customers, fees, public site, billing.

• Trader UI for wallets, book and history.

• Dark painted UI of the same IA.

Modern Tech Stack

• Figma

• Axure

Impact

• A two-sided pack an owner can walk in the first week.