DAX Launch Fintech UX and UI Design

DAX Launch is SaaS for standing up a cryptocurrency exchange without a development team. An owner needs admin. A trader needs a white-label desk that does not look like a setup wizard.

Objective

• Let a first-time owner survive week one.

• Give traders a book that looks like broker software, not a setup wizard.

Approach

• UX and UI design for a fintech SaaS product, with personas and journeys for owners and brokers.

• Admin IA: dashboard, assets, customers, fees, public site, billing.

• Trader UI for wallets, book and history.

• Dark painted UI of the same IA.

Impact

• A two-sided pack an owner can walk in the first week.