Range Rover Sport L494 Automotive UX Design

Land Rover launched the Range Rover Sport L494. The launch floor needed a guest tablet and a tall walk-up display that held this model on its own.

Parcero designed the UX with Imagination.

Objective

• Give floor devices a state for idle, play and interrupt.

• Make a quiz, films and a test-drive form share one tablet.

Scope

• UX Design

• Information Architecture

Approach

• Designed states for idle, play and interrupt.

• Quiz path with a named result and share.

• Test-drive form on the same tablet home.

• Tall display: sensor wake, spoken intro, touch fallback.

Modern Tech Stack

• Sketch

• Axure

Impact

• Floor devices have a state for each room condition.

• Quiz and booking share the tablet.

Collaboration: Imagination