Range Rover Sport L494 Automotive UX Design
Modern Tech Stack
axure
Figma
Land Rover launched the Range Rover Sport L494. The launch floor needed a guest tablet and a tall walk-up display that held this model on its own.
Collaboration: Imagination (UI)
Objective
Give floor devices a state for idle, play and interrupt.
Make a quiz, films and a test-drive form share one tablet.
Approach
UX design and information architecture for floor-device states: idle, play and interrupt.
Quiz path with a named result and share.
Test-drive form on the same tablet home.
Tall display: sensor wake, spoken intro, touch fallback.
Impact
Floor devices have a state for each room condition.
Quiz and booking share the tablet.
