LEGO DUPLO Landing Page UX/UI Design

LEGO DUPLO Smiles was a competition landing page for parents. The page had to explain the prize and take an entry on a tablet in a living room.

Collaboration: VML

Objective

• Get on-site visitors and campaign traffic to the same how-to list.

• Handle registered and new visitors without two sites.

Approach

• UX and UI design for one competition landing page with a numbered how-to.

• Shared fork: registered enters, new visitors register first.

• Two parent journeys, so on-site clicks and campaign traffic land on the same how-to list.

• Phone and tablet of that single page.

Impact

• Search traffic and on-site clicks join the same page.

• How to enter is visible without a campaign microsite.