Service Street Automotive Website Design & Conversion Optimization

Service Street is a US multi-state tire and auto-repair network. The live site already had traffic. Visits were not turning into bookings, tire sales or offer redemptions, especially on phones.

They wanted more appointments from the traffic they already had.

Collaboration: One Magnify

Objective

• Convert existing traffic into appointments, tire shoppers and offer redemptions.

• Fix the mobile experience, because that is where most visits already were.

Approach

• UX design and conversion optimization from an analytics and heatmap audit of the live site, including Microsoft Clarity, to see where visits already concentrated.

• Information architecture for a sitemap that puts services, tires, fleet, locations and appointments first.

• UI design for an automotive website redesign: homepage that can book, find a shop, shop tires or redeem an offer without a hunt.

• Coupon cards that work on a phone.

• Appointments in the header and on the hero, on the surfaces the audit already showed people using.

Impact

• The homepage is a conversion surface, not a coupon wall.

• High-intent offers and booking sit where heatmaps said people already clicked.

• The network has a system for maintenance, repair, tires and fleet.