Service Street Automotive Website Design & Conversion Optimization

Service Street is a US multi-state tire and auto-repair network. The live site already had traffic. Visits were not turning into bookings, tire sales or offer redemptions, especially on phones.

They wanted more appointments from the traffic they already had. Parcero ran the analytics and heatmap audit, then designed the UX and UI with One Magnify.

Objective

• Convert existing traffic into appointments, tire shoppers and offer redemptions.

• Fix the mobile experience, because that is where most visits already were.

Scope

• UX Design

• UI Design

• Information Architecture

• Automotive Website Redesign

• Conversion Optimization

Approach

• Analytics and heatmap audit of the live site, including Microsoft Clarity, to see where visits already concentrated.

• Sitemap that puts services, tires, fleet, locations and appointments first.

• Homepage that can book, find a shop, shop tires or redeem an offer without a hunt.

• Coupon cards that work on a phone.

• Appointments in the header and on the hero, on the surfaces the audit already showed people using.

Modern Tech Stack

• Figma

• Microsoft Clarity

Impact

• The homepage is a conversion surface, not a coupon wall.

• High-intent offers and booking sit where heatmaps said people already clicked.

• The network has a system for maintenance, repair, tires and fleet.

Collaboration: One Magnify (formerly Guidance)