Range Rover L405 Microsite UX Design
Modern Tech Stack
Microsoft Visio
The next-generation Range Rover needed a dedicated launch microsite. Guests had to move from film and features to a booked drive without going back through the full Land Rover catalogue.
Collaboration: VML (UI)
Objective
Isolate the model without dragging guests through the full Land Rover catalogue.
Get from film and features to a booked drive.
Approach
UX design and information architecture for a microsite tree of three explore pillars plus configure, register and find a dealer.
Film-first home with a docking explore rail.
Short overlay on the film, detail page that can send the guest back.
Test-drive form inside the same experience.
Impact
One model, one site.
Film and explore do not fight.
A booked drive is a step in the microsite.
