Range Rover L405 Microsite UX Design

The next-generation Range Rover needed a dedicated launch microsite. Guests had to move from film and features to a booked drive without going back through the full Land Rover catalogue.

Parcero designed the UX with VML.

Objective

• Isolate the model without dragging guests through the full Land Rover catalogue.

• Get from film and features to a booked drive.

Scope

• UX Design

• Information Architecture

Approach

• Microsite tree of three explore pillars plus configure, register and find a dealer.

• Film-first home with a docking explore rail.

• Short overlay on the film, detail page that can send the guest back.

• Test-drive form inside the same experience.

Modern Tech Stack

• Visio

Impact

• One model, one site.

• Film and explore do not fight.

• A booked drive is a step in the microsite.

Collaboration: VML (formerly Blast Radius)