Oriundo Signage & Business Card Design

Oriundo is a Colombia-based sustainable lifestyle brand. They cook and cater Colombian Pacific cuisine, run workshops, and sell a natural pantry range that includes viche, a traditional Pacific spirit.

They wanted more walk-in and repeat sales. That meant events to bring people in, marketing materials they could see and take away, and inventory management that did not live in handwritten books. Parcero organised the events, designed the signage, cards, packaging and label, and modernised inventory management.

Objective

• Bring guests in and give them a reason to come back.

• Get the hero bottle wholesale-ready.

• Replace handwritten books and stock counts with a modern ERP and inventory app.

Scope

• Packaging Design

• Label Design

• Signage Design

• Business Card Design

• Event Design

• ERP Implementation

• Inventory App

Approach

• Organised events that put food, the bottle and the new materials in front of guests.

• One standing frame banner with the menu, so walk-ins could see food and products without a stack of posters.

• Business cards on quality stock that guests could keep, with a QR path back to order online.

• Label and packaging for the viche bottle so it could sit on a premium shelf.

• ERP and inventory app for invoicing, inventory management and basic finance.

Modern Tech Stack

• Tiendex

• Spaceship

• Menupp

• Figma

Impact

• $1.4k → $3.9k monthly sales (2.7X) in two months after the events, the banner, the cards and the bottle.

• The bottle could be shown to wholesale without looking like a kitchen project.

• Admin time dropped once inventory and books lived in the ERP.