Oriundo Signage & Business Card Design

Oriundo is a Colombia-based sustainable lifestyle brand. They cook and cater Colombian Pacific cuisine, run workshops, and sell a natural pantry range that includes viche, a traditional Pacific spirit.

They wanted more walk-in and repeat sales. That meant events to bring people in, marketing materials they could see and take away, and inventory management that did not live in handwritten books.

Objective

• Bring guests in and give them a reason to come back.

• Get the hero bottle wholesale-ready.

• Replace handwritten books and stock counts with a modern ERP and inventory app.

Approach

• Organised events that put food, the bottle and the new materials in front of guests.

• Signage design for one standing frame banner with the menu, so walk-ins could see food and products without a stack of posters.

• Business card design on quality stock that guests could keep, with a QR path back to order online.

• Label and packaging design for the viche bottle so it could sit on a premium shelf.

• ERP implementation and an inventory app for invoicing, inventory management and basic finance.

Impact

• $1.4k → $3.9k monthly sales (2.7X) in two months after the events, the banner, the cards and the bottle.

• The bottle could be shown to wholesale without looking like a kitchen project.

• Admin time dropped once inventory and books lived in the ERP.