ONE TTC (Toro) Landing Page Design & Conversion Optimization
Modern Tech Stack
Figma
The Toro Company is a global name in turf and landscape equipment, with a family of contractor brands under one incentive programme. The rules lived in a two-page PDF that contractors had to decode before they could enrol.
They wanted more contractors on the programme. That meant one page that explained the offer, took the enrolment and pointed people to a retailer.
Collaboration: One Magnify
Objective
Turn a multi-brand incentive brochure into one digital destination.
Make enrol, log in and find-a-retailer obvious.
Approach
Landing page design and information architecture for a single contractor destination.
Brand cards that replace the PDF table with discount and minimum buy.
A rebate block for what counts, what you spend and what you get back.
Conversion optimization on mobile so enrol, log in and find a retailer stay in reach.
Impact
One page replaced a fragmented brochure across the brand family.
Programme rules became scannable.
Enrollment and retailer discovery sit on the same path.
