ONE TTC (Toro) Landing Page Design & Conversion Optimization

The Toro Company is a global name in turf and landscape equipment, with a family of contractor brands under one incentive programme. The rules lived in a two-page PDF that contractors had to decode before they could enrol.

They wanted more contractors on the programme. That meant one page that explained the offer, took the enrolment and pointed people to a retailer. Parcero designed the landing page and conversion path with One Magnify.

Objective

• Turn a multi-brand incentive brochure into one digital destination.

• Make enrol, log in and find-a-retailer obvious.

Scope

• Landing Page Design

• Information Architecture

• Conversion Optimization

Approach

• Wires for a single contractor destination.

• Brand cards that replace the PDF table with discount and minimum buy.

• A rebate block for what counts, what you spend and what you get back.

• Mobile layout that keeps the three conversion actions in reach.

Modern Tech Stack

• Figma

Impact

• One page replaced a fragmented brochure across the brand family.

• Programme rules became scannable.

• Enrollment and retailer discovery sit on the same path.

Collaboration: One Magnify (formerly Guidance)