Movements Nonprofit Website UX/UI Design

Movements is a crowdsourcing human rights platform that matches people who need help with people who can offer it. After a brand refresh both actions were still buried in one signup.

They wanted more matches. That meant two clear doors on the first screen, and a way to post a request before finishing an account.

Objective

• Split Get Help and Offer Assistance at the first screen.

• Let a request start before an account is finished.

• Make live matches visible without a login.

Approach

• UX and UI design that split Get Help and Offer Assistance on the home screen.

• Information architecture for post-now or create-an-account-later.

• Homepage carousel of live posts.

• How and About pages that teach the same two paths.

Impact

• Two audiences leave through two doors.

• A request can start before an account is finished.

• Live posts are visible on the homepage without a login.