Mancini's Sleepworld eCommerce Website Redesign & Conversion Optimization

Mancini's Sleepworld is a Northern California mattress retailer with dozens of Bay Area stores and a regional ecommerce site. Shoppers have to compare comfort, cooling and brand while delivery and stock depend on which store they pick.

They wanted more online and in-store sales from a path that puts location, SleepMatch, financing and recycling in front of the customer before checkout.

Collaboration: One Magnify (UI)

Objective

• Help shoppers compare a complex product without a spec dump.

• Make store, stock language and delivery follow a chosen location.

• Put SleepMatch, financing and recycling rules on the path instead of in fine print.

Approach

• UX design and information architecture for a catalogue shoppable by size, type, comfort and brand in parallel.

• Ecommerce website redesign of the store finder with set-as-my-store, so delivery estimates follow the location.

• Product pages that surface cooling, motion separation and firmness as a visual language.

• Conversion optimization in cart and two-step checkout for add-ons, recycling fee, setup, pickup and financing.

• SleepMatch offered as an in-store next step.

Impact

• Regional retail gets store context before configuration.

• Complex product information is organised so purchase stays the point.

• Fulfilment rules live in checkout.