Happy Planner eCommerce Website Redesign & Conversion Optimization

The Happy Planner is a US planner brand: dated and undated books, calendars, personal diaries, stickers, accessories, disc-bound systems, plus artist and licensed collections. The range had outgrown the old navigation.

They wanted a store that was easier to use. That meant a clearer taxonomy, pages that followed usability standards, and a move off the old ecommerce system onto Shopify so the site could rank better and load faster.

Collaboration: One Magnify (UI)

Objective

• Make the taxonomy easier for shoppers looking for planners, calendars and diaries.

• Make the site user-friendly against standard usability practice.

• Move off the old ecommerce system onto Shopify.

• Help the site rank better and load faster.

• Give promotions a home that does not overwrite Planners.

Approach

• UX design and information architecture that separate New, Themes and Planners, then filter by size, layout, binding and type, so planners, calendars and diaries sit in one tree.

• Ecommerce website redesign of the mega menu, with a promo tile so campaigns sit beside the catalogue.

• Homepage quiz and collection filters for first-time buyers.

• Search that uses the same facets as browse.

• Conversion optimization on templates designed for a Shopify rebuild, with cleaner structure for SEO and lighter pages.

Impact

• A new collection can go live without rebuilding the navigation.

• Promotions have a defined surface.

• The catalogue is filterable the way people buy planners, calendars and diaries.