Flora ProActiv UX and UI Design

Flora ProActiv is a plant-sterol spread brand. Visitors arrive either to understand cholesterol or to act on a number they already have.

They wanted those two jobs to stay distinct so more people could find the product and know what to do next. Parcero designed the UX and UI with Adam & Eve DDB.

Objective

• Split understand vs lower on the first screen.

• Give test results their own path, not a widget under Products.

Scope

• UX Design

• UI Design

• Information Architecture

Approach

• Homepage fork: understand, read a result, or lower.

• Article index for the science. Challenge and lifestyle routes for action.

• Range and recipes as support, not as the front door.

Modern Tech Stack

• Figma

• Axure

Impact

• First choice is understand vs lower, not which tub.

• Test results have their own path.

• Recipes and activity sit as other ways to lower.

Collaboration: Adam & Eve DDB