EE Telecom eCommerce Website Redesign

EE had just absorbed Orange and T-Mobile UK. The Small Business shop still had to sell one network as three brands.

They wanted small-business customers to pick a plan without sitting through a merger history.

Collaboration: Orange Digital

Objective

• One catalogue, three brands, one path from handset to plan to extras.

Approach

• UX and UI design for an ecommerce website redesign: device cards and product pages that carry all three brands.

• Plan table with brand tabs.

• Add-ons stepper after device and plan.

• Orange keep-alive as a lightbox over the same listing.

Impact

• One shop instead of three catalogues.

• Device, plan and extras stay one path.