DFS Furniture eCommerce Website Redesign

DFS is a leading UK furniture retailer. Swatch samples made ordering painful: customers had to choose fabric before they could trust the sofa.

They wanted more complete orders from a clearer path.

Collaboration: Fullsix

Objective

• Make filtering a sofa, ordering a swatch and finding a store finishable.

Approach

• UX and UI design and information architecture from a card sort that clusters buy actions, media and social.

• Ecommerce website redesign of the swatch selector with a free-pack cap, then the same checkout as a sofa.

• Store locator as search, list, map and details.

• Listing filters for seats, shape, material and price.

Impact

• Swatch ordering is a designed path.

• Store finding is part of the shop.