dB Shield Strategic Branding & Amazon Storefront Design

dB Shield makes musicians' earplugs in four colour-coded filter levels. Players need to understand protection without a spec sheet, then buy the pair that matches the room they play in.

Objective

• Make four attenuation tiers readable from a thumbnail.

• Name the job (stage, crowd, booth, practice) without looking like generic PPE.

Approach

• Strategic branding around a shield mark and travel canister as the product hero.

• Amazon storefront design with lifestyle frames for the four jobs.

• Option frame that maps colour and decibel cut to use cases.

Impact

• A buyer can match a night to a filter from the listing images.

• Mark, canister and colour ladder stay one system.