Cimmermann Furniture eCommerce Website Redesign

Cimmermann is a UK retailer of modern furniture and lighting, specified by manufacturer, designer and room. Shoppers arrive by brand, designer, space or promotion, and many products are systems you configure, not a single SKU.

They wanted the store to sell those products the way people specify them, and to be honest about free UK delivery versus overseas estimates.

Objective

• Let shoppers enter by category, brand, designer or promotion.

• Support configurable systems, not only single SKUs.

• Be honest about free UK delivery vs overseas estimates.

Approach

• UX and UI design for an ecommerce website redesign with filters for category, manufacturer, designer, room, style and promotion.

• Information architecture for configurable systems so the basket holds the parts the customer built.

• Basket that states free UK delivery and points overseas orders to an estimate.

• Visual system that lets the furniture lead.

Impact

• Brand, designer, room and promotion share one filter set.

• Configurable systems can be bought as they are specified.

• Delivery honesty moved into the basket.