Cimmermann Furniture eCommerce Website Redesign

Cimmermann is a UK retailer of modern furniture and lighting, specified by manufacturer, designer and room. Shoppers arrive by brand, designer, space or promotion, and many products are systems you configure, not a single SKU.

They wanted the store to sell those products the way people specify them, and to be honest about free UK delivery versus overseas estimates. Parcero designed the UX and UI.

Objective

• Let shoppers enter by category, brand, designer or promotion.

• Support configurable systems, not only single SKUs.

• Be honest about free UK delivery vs overseas estimates.

Scope

• UX Design

• UI Design

• Information Architecture

• Ecommerce Website Redesign

Approach

• Filters for category, manufacturer, designer, room, style and promotion.

• Configurable product pattern so the basket holds the parts the customer built.

• Basket that states free UK delivery and points overseas orders to an estimate.

• Visual system that lets the furniture lead.

Modern Tech Stack

• Sketch

Impact

• Brand, designer, room and promotion share one filter set.

• Configurable systems can be bought as they are specified.

• Delivery honesty moved into the basket.