Carnival Cruise eCommerce Website Redesign

Carnival Cruise Line bookings are a configuration problem: party, cabin, dining, flights, hotels and payment have to stay in one itinerary.

They wanted more completed bookings from that path.

Collaboration: Digitas

Objective

• Reduce drop-off on a long booking path without hiding the configuration the line needs sold.

Approach

• UX and UI design for an ecommerce booking path in four steps, with a running summary of itinerary, party and price.

• Cabin step that separates grade, room and accessibility.

• Packages and dining as their own steps.

• Desktop and mobile of the same flow.

Impact

• Price and itinerary stay in view while the guest configures.