Carlsberg Landing Page UX/UI Design

Carlsberg needed a UK retailer incentive hub: three prize draws on one site, with rules clear enough that a store team could enter without a briefing pack.

They wanted more complete entries. Parcero designed the UX and UI with Digitas.

Objective

• One list for three schemes.

• Age-gate and terms on the path without a fourth page.

Scope

• UX Design

• UI Design

• Landing Page Design

Approach

• Age-gate first, then a hub of three schemes.

• Entry as form, upload and confirm.

• Thank-you that returns to the list.

Modern Tech Stack

• Figma

• Axure

Impact

• One hub instead of three microsites.

• Terms sit on the entry steps.

• Desktop and phone share the same three screens.

Collaboration: Digitas (formerly DigitasLBi)