Carlsberg Landing Page UX/UI Design
Modern Tech Stack
axure
Figma
Carlsberg needed a UK retailer incentive hub: three prize draws on one site, with rules clear enough that a store team could enter without a briefing pack.
They wanted more complete entries.
Collaboration: Digitas
Objective
One list for three schemes.
Age-gate and terms on the path without a fourth page.
Approach
UX and UI design for a landing page: age-gate first, then a hub of three schemes.
Entry as form, upload and confirm.
Thank-you that returns to the list.
Impact
One hub instead of three microsites.
Terms sit on the entry steps.
Desktop and phone share the same three screens.
