Butterkist UX Design

Butterkist is a UK popcorn brand with a cinema heritage. They wanted a site that felt like a night out, not a flavour list.

Collaboration: BMB (UI)

Objective

• Hold range, story, video and facts in one short IA.

• Let someone pick a bag or watch a short without hunting.

Approach

• UX design and information architecture in five items: range, story, productions, facts, contact.

• Home and productions built as a cinema frame.

• Range split by format before flavour.

• Allergen copy on the product card.

Impact

• The cinema idea is structure, not only decoration.

• Allergen copy sits on the product card.