Budget eCommerce Automotive Website Design

Budget needed the book-a-car path on one page: pickup, drop-off, car, extras and pay. The hire had to feel finished before the guest left the screen.

Collaboration: Digitas

Objective

• Keep the basket in view while the renter edits.

• Sell cover and extras as decisions, not a SKU list.

Approach

• UX and UI design for an automotive ecommerce path as a one-page stepper.

• Cover as standard / mid / complete. Extras as packages plus a la carte.

• Edit path with price-changed flags.

• Pay now vs pay on collection as a designed choice.

Impact

• The renter can change a date without losing the basket story.

• Cover and extras sell as decisions.

• The same accordion works on a phone.