Barnaby Nagy Ebook, Merch, Course & Music Video Design

Barnaby Nagy is founder of Parcero, and separately an investigative journalist, educator, singer-songwriter and course author.

The personal brand needed one system for ebooks, merch, a course and music, instead of four disconnected side projects.

Objective

• Hold journalism, music, merch, books and a course in one brand.

• Make album art work as a streaming tile, a jewel case and a disc.

• Add moving image, not only stills.

Approach

• Personal branding on a Ghost site for long-form writing.

• Ebook design for The Great Covid Hoax and UX Superpowers.

• Album art across eight titled releases, plus streaming comps.

• Merch design from titles and quotes, prepared for print-on-demand.

• Course design for a holistic health course, plus video production: shooting and editing for courses and music videos.

• Published the videos as a public library.

Impact

• 27k subscribers

• 300+ videos

• 500k+ views