Barnaby Nagy Ebook, Merch, Course & Music Video Design

Barnaby Nagy is founder of Parcero, and separately an investigative journalist, educator, singer-songwriter and course author.

The personal brand needed one system for ebooks, merch, a course and music, instead of four disconnected side projects. Parcero designed that system.

Objective

• Hold journalism, music, merch, books and a course in one brand.

• Make album art work as a streaming tile, a jewel case and a disc.

• Add moving image, not only stills.

Scope

• Personal Branding

• Ebook Design

• Merch Design

• Course Design

• Video Production

Approach

• Ghost site for long-form writing.

• Covers for The Great Covid Hoax and UX Superpowers.

• Album art across eight titled releases, plus streaming comps.

• Merch from titles and quotes, prepared for print-on-demand.

• Holistic health course, plus shooting and editing for courses and music videos.

Modern Tech Stack

• Ghost

• LANDR

• Spreadshirt

• Threadless

• Teepublic

• Bonfire

• Spring

• Railway

Impact

• One brand across web, books, audio, objects, a course and film.