Avis Automotive Website UX/UI Design

Avis needed Your Avis: the logged-in account, with Avis Preferred sitting inside it. Renters had to move between explainer, account, signup, bookings and claim without losing the reservation they came to manage.

Parcero designed the UX and UI with Digitas.

Objective

• Treat Preferred as a state of the account, not a microsite.

• Keep upcoming bookings in view while membership is incomplete.

Scope

• UX Design

• UI Design

• Automotive Website Design

Approach

• Preferred progress on the same screen as bookings.

• Signup that asks whether a Preferred card already exists.

• Bookings with current vs cancelled and a claim path.

• Desktop and phone of the key account states.

Modern Tech Stack

• Figma

Impact

• Membership is a checklist next to the next rental.

• Card holders and new members share one account model.

• Claims live where bookings already live.

Collaboration: Digitas (formerly DigitasLBi)