Avis Automotive Website UX/UI Design
Modern Tech Stack
axure
Figma
Avis needed Your Avis: the logged-in account, with Avis Preferred sitting inside it. Renters had to move between explainer, account, signup, bookings and claim without losing the reservation they came to manage.
Collaboration: Digitas
Objective
Treat Preferred as a state of the account, not a microsite.
Keep upcoming bookings in view while membership is incomplete.
Approach
UX and UI design for an automotive account: Preferred progress on the same screen as bookings.
Signup that asks whether a Preferred card already exists.
Bookings with current vs cancelled and a claim path.
Desktop and phone of the key account states.
Impact
Membership is a checklist next to the next rental.
Card holders and new members share one account model.
Claims live where bookings already live.
